Bespoke Community Strategy
Designed to deliver against tangible measurable business outcomes that matter to you and directly contribute to the bottom line. All done with your brand personality closely in mind and attuned to the needs of your community. Beautiful.
1a) Existing Community Audit and Analysis
We begin with a comprehensive evaluation of your existing community interactions and structures to pinpoint strengths and areas for enhancement. This step includes researching the motivations, values, and goals of your community members to ensure our strategies are well-aligned with their interests.
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1b) New Community Research
Integral to our services is a thorough investigation into what drives your community members. We delve into understanding their motivations, values, and goals to tailor our strategies, ensuring that the community grows in a way that is both meaningful and sustainable.
2) Strategic Planning
Using insights from the audit, we create a customized strategic plan. This plan outlines specific objectives and tactics designed to foster growth and increase engagement within your community, ensuring alignment with your broader business goals.
3) Community Experience Design
Our approach to experience design focuses on crafting interactive and engaging activities that resonate deeply with your community. This involves developing content and events that are not only engaging but also reflective of your community's values and aspirations.
4) Roadmapping
We lay out a clear, detailed action plan for implementing community initiatives. This roadmap serves as a guide to strategically enhance community engagement over time, ensuring each step contributes effectively to building a vibrant community.
5) Build +/Train Your Community Team
We assist in assembling a skilled team to manage your community, focusing on roles and responsibilities that match the unique needs and dynamics of your group. This team is crucial for maintaining an active, thriving community environment. We can train and onboard team members to the strategy and roadmap to ensure a cohesive team approach.
“Clare gave us true insight on our members and really pushed us to see what our community could be like. Though a very specific industry niche, Clare was quickly able to get a deep understanding of the audience and came up with a tonne of ideas that will be a great fit for this cohort. We would highly recommend Clare at any stage of your community building journey.
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